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Note: the 1000/100 Project is currently inactive -- for more information, visit the Project's website, www.1000-100project.org. This release dates from early 2005.
The 1000/100 Project has targeted its third year of programming in a 16 county, southeastern region of North Carolina that includes Beaufort, Carteret, Craven, Dare, Greene, Hyde, Johnston, Jones, Lenoir, Martin, Pamlico, Pitt, Tyrrell,Washington,Wayne and Wilson counties. These counties are very largely rural and include some of the poorest counties in the state. In terms of tourism’s economic impact, seven of the counties rank in the bottom half for the state.
The second phase of Year 2 of the project (Nov-Dec 2004) involved conducting workshops, collecting and reviewing on-site evaluations, and working with the external evaluator to collect and monitor final evaluation data from Year 2.
The first phase of Year 3 of the project (Jan-April 2005) involved collecting Year 2 project evaluation data, reviewing the external evaluator's report, and making changes in the program to reflect participant feedback and project outcomes. In addition, the following was completed:
1. Developed new workshop topics, speakers, and application materials
2. Developed new workshop materials, including the
Project Workbook and application materials
3. Updated the website: www.1000-100project.org
4. Completed organization of workshop providers
and selection of workshops sites
5. Solicited local sponsorships to assist with providing
meals and accommodations for participants and
speakers
6. Selected 85 participants
7.Worked with the evaluator to refine an on-site
evaluation survey
The Year 3 workshops began in May 2005. The workshop providers were either nationally known in their field or were from North Carolina with nationally recognized expertise in their field. The following workshops have been scheduled monthly through December:
SESSION 1: Creating a Heritage/Cultural Tourism
Vision
SESSION 2: Creating Partnerships/Building
Experiences
SESSION 3:Tourism in Your Community: Developing
Community Involvement and Support
SESSION 4: Preservation, Quality, and Authenticity
SESSION 5: Visitor Services and Readiness
SESSION 6: Agricultural Tourism
SESSION 7: Marketing Cultural Tourism and Tourism
Technology
SESSION 8: Funding Cultural Tourism Projects
For more information on the 1000-100 Project and upcoming workshops, go to www.1000-100project.org.
On December 8, 2004, then-NCMC President Neil Fulghum traveled to Bladen County to attend the 2004 graduation ceremony for the 1000/100 Heritage and Cultural Tourism Project. That event was held in the old Bladenboro High School , which serves today as the renovated home of the Bladenboro Museum. Fifty-three of the 1000/100 Project’s sixty-eight graduates were on hand, along with guests and participants on a funding panel that included representatives from Wachovia, Progress Energy, the North Carolina Arts Council, and the Golden Leaf Foundation. The graduates themselves represented the 15 counties that comprised the “target” region for last year’s eight-month-long series of workshops on heritage and cultural tourism: Bladen, Brunswick, Chatham, Columbus, Cumberland, Duplin, Harnett, Hoke, Lee, New Hanover, Onslow, Pender, Robeson, Sampson and Scotland .
At the December event, following a review of the 2004 project by Nancy Gottovi, executive director of the Heritage and Cultural Tourism Partnership of North Carolina, Neil assisted in awarding diplomas and presenting each graduate with a copy of NCMC’s 2004 statewide directory. Neil also delivered a few formal remarks, briefly tracing the history of NCMC, encouraging 1000/100 graduates to attend our organization’s 2005 annual meeting in Salisbury, and describing the development and benefits of FOCoS, the new “Free On-site Consultation Service” offered by NCMC.
Congratulations again to all those who organized and took part in the 1000/100 Project!
Badin, NC, April 4, 2003 - Three North Carolina nonprofit organizations have banded together to develop a project that promises to be a model for cultural tourism development across the nation. The federally funded Institute of Museums and Library Services (IMLS) recently awarded more than $230,000 to The North Carolina Museums Council, for the 1000/100 Heritage and Cultural Tourism Leadership Training Program ('The 1000/100 Project.') The Project is a collaborative effort between the Museums Council, the Heritage and Cultural Tourism Partnership of North Carolina, and the Yadkin Pee Dee Lakes Project.
The three-year grant was one of the largest federal grants given in 2002 and the largest in the IMLS's Professional Practices category. The grant will fund a series of monthly heritage and cultural tourism training workshops, which aims to create over 1000 leaders in heritage and cultural tourism across all 100 counties in North Carolina.
Other major funding for the 1000/100 Project has come from Wachovia, Progress Energy, Z. Smith Reynolds, and the North Carolina Arts Council. The long-term goal of the 1000/100 Project is to create mutually beneficial working relationships between museums and other cultural and community organizations to develop and enhance cultural tourism in North Carolina. In addition to museums, the project organizers expect arts organizations, historic sites, parks and natural resource organizations, small businesses, economic development offices, local hospitality organizations, and other community development organizations to be involved.
Each year, the workshops will target a different region of North Carolina. For 2003, the project will serve fifteen central counties including Anson, Davidson, Davie, Forsyth, Guilford, Montgomery, Moore, Randolph, Richmond, Rowan, Rockingham, Stanly, Stokes, Surry and Yadkin counties. The first workshop will begin in late May, and applications for participants from these counties are currently being accepted.
Heritage and cultural tourism is travel that is motivated by the arts, history and natural resources of a region. Travel and tourism is one of the world's largest industries, and cultural tourism is the fastest growing segment of the tourism industry overall, according to Nancy Gottovi, project director for the 1000/100 Project and one of the team who compiled the successful grant proposal. "Cultural tourism is emerging as an important tool for economic development in North Carolina and other states, particularly in rural areas. It works because it actively involves and benefits local residents, cultural and natural resource institutions and local economies."
According to Neil Fulghum, president of the North Carolina Museums Council, the 1000/100 Project is important to museums across the state, because "museums are often the primary cultural resources in their communities. The 1000/100 Project is a great opportunity for museums to play a critical role in the state's second largest industry - tourism. Museums, artists, and historic organizations are often the chief stewards of community culture and traditions, and should be key players in cultural tourism development," he added.
The 15-county area targeted for the first year of the project has been steadily losing revenues at the rate of over $2 million per year from traditional industries, including textiles, tobacco and furniture. All 15 counties are spread across three of the state's seven economic development zones, as well as the NC Department of Commerce's "economic distress" rankings. In terms of tourism economic impact, five of the counties rank in the bottom half for the state. The counties also represent a mix of urban and rural communities. Rural communities offer special tourism opportunities including agri-tourism and farm-stays. But urban communities often have more tourism infrastructure and more arts-based tourism. "It's important that our rural and urban communities work together because the well-educated, well-heeled cultural tourist is looking for a unique mix of tourism opportunities."
For more information about the 1000/100 Project, or for application information, please contact Nancy Gottovi or Ann Liebenstein Bass at (704) 422-3215 or email info@1000-100project.org.
The Heritage and Cultural Tourism Partnership of North Carolina is a statewide organization whose mission is to generate long-term vision and leadership for heritage and cultural tourism. The Partnership believes in the value and strength of productive partnerships to advance broad-based support and resources for heritage and cultural tourism through advocacy, communication, and education.
The North Carolina Museums Council is a statewide organization committed to serving the public by promoting and supporting North Carolina museums, historic sites, community galleries, and science facilities, including zoos, aquariums, planetariums, nature centers and reserves.
The Yadkin-Pee Dee Lakes Project is a regional sustainable development organization that approaches the development of recreation and heritage tourism as rural economic development. Their approach, creating small businesses and helping to developing the infrastructure for cultural and eco-tourism underscores the critical role that tourism plays in bringing new income and investment to rural areas.
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